Landing Page Success Guide

Landing pages, like any other part of your online marketing strategy, need goals. Without concrete, specific goals, there’s no way to create an effective page. Your goal should be clear before you begin designing your page.

For example, your page might be designed to encourage:

• sales

• email list sign-ups

• white paper downloads

• software trials

• webinar sign-ups

You also need specific expectations for your landing page, on which to gauge its success. These expectations can be based on previous experience, anecdotal evidence, or simply wishful thinking.